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Client

Sergio Tacchini

Date

25/11/25

Roles

  • Designed and launched the Wavey Garms x Sergio Tacchini collaboration

  • Exclusive Selfridges launch with DeLorean in-store activation

  • Creative direction, campaign visuals and talent integration

  • Influencer seeding, press outreach and cultural storytelling

  • Activated the WG community to drive hype

Sergio Tacchini: Summer Of London

Wavey Garms partnered with Sergio Tacchini to conceive and deliver a full collaboration inspired by Dave Swindells book, Ibiza ’89, capturing the energy of The Haçienda, Ibiza, and the original Summer of Love.

We led the project end-to-end, shaping the creative direction, product vision, talent, and launch. The collaboration culminated in a Selfridges release, supported by a tightly curated talent roster, editorial content, and seeding programme, positioning the collection as a defining moment, not a seasonal drop.

More Work

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Lacoste 90th Anniversary

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AJ Tracey X Footlocker

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Lyle & Scott

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