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Client
Sergio Tacchini
Date
25/11/25
Roles
Designed and launched the Wavey Garms x Sergio Tacchini collaboration
Exclusive Selfridges launch with DeLorean in-store activation
Creative direction, campaign visuals and talent integration
Influencer seeding, press outreach and cultural storytelling
Activated the WG community to drive hype
Sergio Tacchini: Summer Of London
Wavey Garms partnered with Sergio Tacchini to conceive and deliver a full collaboration inspired by Dave Swindells book, Ibiza ’89, capturing the energy of The Haçienda, Ibiza, and the original Summer of Love.
We led the project end-to-end, shaping the creative direction, product vision, talent, and launch. The collaboration culminated in a Selfridges release, supported by a tightly curated talent roster, editorial content, and seeding programme, positioning the collection as a defining moment, not a seasonal drop.

Lacoste 90th Anniversary

AJ Tracey X Footlocker

Lyle & Scott
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